What Black Creators Need in Order to be Successful Online in 2020 and Beyond
1.You Need Your own Website.
Having an Instagram account or a Facebook page or using a personal Facebook page or a Twitter account is not acceptable. It’s not acceptable alone. You need those things later. But you do need a personal business website. That is your home base where people can find basic information about you.
Where they can go to buy your products. A place that folks can launch an inquiry about Commissions if that’s what you do. So you need a home base and your website is your homebase. This place is where people will go to get information about you and find out how they can contact for opportunities.
Don’t skip out on having a website.
If you don’t currently have one here is our recommendation is using WordPress to create it.
There are a lot of tools out there that you can use. Some are paid and while some are free. We use WordPress.
It is free until you add some other functions to it like special themes but we highly recommend it.
2.The next thing to have is the ability to collect and send out emails. In short, you need email marketing software aka ESP: Email service provider and autoresponder.
A lot of you may or may not be familiar with a free service provider called MailChimp. A lot of people use it because you don’t have to pay. While other solutions like Active Campaign, or Sendlane or one of the thousands of others that do the same thing require a subscription.
Also, there is another free option called SendFox. It is still free. If you don’t want to use MailChimp.
3. You need to have atleast 2 social media profiles.
One can be on Facebook, so a Facebook business profile. And you want to make sure you have another profile which could be, Instagram, or Twitter. There’s so many options out there, like YouTube. You want to make sure that you have at least two. That’s our suggestion. Of course, you can have more.
If you’re an artist Twitter’s usually really big and if you’re doing graphic art. Instagram is also a good option as well so you want to make sure you have at least two accounts, Facebook, people sleep on it now, but it’s also can be a really good place to find new customers but you want to have at least two social media accounts.
4. You need to have ecommerce capabilities to sell your work online.
There are many options for this too, some are easier but you need a way to be able to sell your work. That means being able to collect payments and the info you need to deliver it.
You can Paypal, Gumroad, Shopify, Woocommerce to do this but these are not the only options.
5. You need to out time and money into growing your business online.
A lot of artists try to skimp out and not pay for anything. You’re gonna need to invest in yourself and if you’re not serious about growing your business and selling your work it’s not going to work for you. So you got to be willing to put in the time. Sometimes that time is having to learn. Other times, that time is having to spend money to do it.
Most of this list is mostly free options that you can use temporarily until you start bringing in some money. Other options require some payment. If you are willing to work on growing your business online then you will need to spend the time and some money to do so.
But we think it will be well worth it to be able to choose the live events you do decide to sell at and have more control and choice in which companies approach you for your work.
To further assist with this. We have created a Free Program for Black Creators to learn how to do the above called 1,000 Black Creators.
We will give you free lessons on how to market and sell online. To join click the link and fill out the application.